The Tourism sector is set to expand dramatically over the coming years. In 20013 hotel occupancy rates were the highest in the world at 86%. If you look closer at the 5 star hotel segment the occupancy rates are even higher at 92%. This is even with the highest price per room averaging at $232 US. These rates of hotels in Dubai are even greater than the 5 star price per room night of cities such as New York and Paris.
The Dubai tourism boom is fueling these lofty numbers and are expected to increase their 10 million annual visitors to 25 million by 2020. Most of this boom is being driven by the city run airline Emirates, British Airways and Virgin Atlantic. Emirates alone has 80 direct flights to destinations around the world and is expecting to add another 20 destinations over the next few years.
Dubai hotel UAE sector is set to add a Palazzo Versace and the first Trump International project outside of North America on the world famous Palm Island Jumeirah. It is no mistake that the Trump organization has spotted Dubai as its first step into the region to begin its international branding initiative.
The tourism boom spearheaded by Emirates, has been strategically driven by acting initially as the stopover point for Europeans and Asian connecting through their respective continents. Dubai hotel apartment Shave also reached the highest occupancy rate in 2006.
The strategy has now expanded into Australia and North America with new destinations such as San Francisco and Chicago to be announced pending airline orders. Additionally given the initial demand for its Australian and its lone North American destination New York, Emirates has added additional daily flights.
Much of Emirates future focus will be on capturing the North American market similar to their achievements in Australia, in addition to aggressively going after the Chinese market. Their initial destinations of Hong Kong ,Shanghai and now Beijing show Emirates is committed to China with many destinations using Dubai as an important strategic layover point.
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